In recent years, the fashion and luxury industry has gradually shifted its global strategic focus to the Chinese market, which has led to a return of consumption and a rapid change in the spending habits of the middle class and 90s’ generation consumers. 

Chengdu is one of the key cities in the southwest region where luxury brands are gradually choosing to make their global event launch, or first launch in China. Chengdu’s status in the fashion world has raised during the past years.